A private-equity-backed mass tort and personal injury firm that vertically integrates marketing, intake, and settlement operations
Head of Marketing
Referral bonus eligible. Know an attorney who would be great for this role? Refer them to a Fluency Legal recruiter. If they're placed, you may be eligible for a referral bonus of up to $5,000 (terms apply). Refer someone for this role
This role is built for a marketing leader who understands that in high-volume personal injury and mass tort litigation, brand reach and operational funnel design are inseparable. You will own paid and organic acquisition strategy, creative direction, and intake conversion across multiple jurisdictions, working alongside attorneys and data teams to shorten the distance between a prospective client's first search and case resolution. The work demands fluency in attorney advertising rules, lead-aggregation economics, and the cadence of docket-wide settlements and bellwether trials. You will build the systems that turn public awareness into retained cases—and retained cases into resolved claims.
What this firm is looking for
- 5 to 12 years of marketing and growth experience, with meaningful exposure to plaintiff-side mass tort, personal injury, or high-volume consumer legal services
- Deep working knowledge of legal advertising ethics, state-bar marketing rules, and TCPA compliance as they apply to lead generation
- Proven ability to manage seven-figure digital media budgets across search, social, and broadcast channels while reporting rigorously on cost-per-retainer and cost-per-case-settled
- Experience building or overhauling intake workflows, CRM integrations, and analytics dashboards in a litigation-focused environment
- Comfort operating inside a private-equity-backed structure with clear financial targets and a mandate to scale efficiently
This is a confidential search. We represent the hiring firm and do not publish its name here — your résumé is never sent anywhere without your say-so. A Fluency Legal recruiter will tell you who it is when we speak.
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